THE BEST SPORT STORIES START IN THE LOCKER ROOM
This is how Inside/Out was born
The result of a shared desire to develop a dynamic community of women with fitness at the core of its lifestyle, Alison Beckner and Jessica Boukris created Inside/Out, a program comprised of Content and Events, with a Creative Digital Strategy and Female Empowerment as its driving force.
Jessica Boukris is an expert in marketing and content for beauty, sports and fashion brands. Successively as Advertising Manager for Purple Fashion, Another magazine, Dazed & Confused; Energy Marketing at Nike in Paris and Milan (Influencers Marketing); Digital Content Manager at KENZO (alongside Carol Lim and Humberto Leon) and Head of Digital Content at Lancôme International, Jessica has been developing Content Strategies for over 15 years. Today, she works as a consultant, translating consumer Insights into relevant Cross Channel Brand Strategies.
Alison Beckner is a lifestyle editor and creative consultant with over 15 years experience in the fashion and lifestyle industries in Europe.
In 2013 she founded Scout Consulting, an agency specialized in Lifestyle Engineering and Experiential Programming. An insatiably curious serendipiter, Alison has worked as an editor, publicist, agent, manager, producer and in sales. Client and brand highlights include: Vogue, W/WWD, Traveller, Ace Hotels, Alexander Wang, Gap, Balmain and Colette. This professional trajectory combined with her passion for women, wellness and traveling differently result in an extensive understanding of contemporary cultural trends and consumer behaviors.