FAN CLUB WINTER #6 - ADAY

 

Innovative. Durable. Stylish. Sustainable. These are just a few of the buzz words that London born, New York based ADAY evokes for their devoted customer base.

The Multiplicity campaign was shot by photographer Tory Rust and features Britt Bergmeister and Austria Ulloa, both models by day and activists by night.

The Multiplicity campaign was shot by photographer Tory Rust and features Britt Bergmeister and Austria Ulloa, both models by day and activists by night.

Founded in 2014 by world travelers and Forbes 30 Under 30 powerhouse entrepreneurs Meg He and Nina Faulhaber, the conscious brand has quickly established itself as a pioneer in the use of performance fabrics for transitional purposes. 

 
Austria Ulloa by Tory Rust for ADAY

Austria Ulloa by Tory Rust for ADAY

Austria Ulloa by Tory Rust for ADAY

Austria Ulloa by Tory Rust for ADAY

The brand new Multiplicity collection continues to combine style and versatility, pushing sophistication and function even further by applying intelligent design to curated pieces can be worn individually or combined to create a singular, consolidated and conscious wardrobe. 

Britt Bergmeister by Tory Rust for ADAY

Britt Bergmeister by Tory Rust for ADAY

Britt Bergmeister by Tory Rust for ADAY

Britt Bergmeister by Tory Rust for ADAY

This translates as an extra-long shirtdress that can be worn back-to-front, open as a jacket or layered as a tunic; wide-leg pants with an elasticized tie waistband and with the ability to self-hem (an ADAY signature); a jumpsuit with a hidden adjustable waistband for cinched waist or oversized fit; and a flattering, sculpted long sleeve leotard to provide warmth and tie any of the pieces together.  

The collection was designed between London and NY and made from Italian fabrics from sustainable mills. Additionally, each piece is UV protective, sweat wicking, wrinkle resistant and breathable. 

Tory Rust for ADAY
Tory Rust for ADAY

So wherever the destination or the duration of the trip, ADAY has the conscious and seasonless modern wardrobe essentials covered... And for once, a carry-on should suffice. 

Shop ADAY in NYC, online and follow them for updates on their ongoing pop-up shops.

The Multiplicity campaign was shot by photographer Tory Rust and features Britt Bergmeister and Austria Ulloa, both models by day and activists by night.

The Multiplicity campaign was shot by photographer Tory Rust and features Britt Bergmeister and Austria Ulloa, both models by day and activists by night.