Adidas & Parley Run for the Oceans

 

This month, Adidas and Parley for the Oceans launch a new collaboration of running products and a digital run to celebrate World Ocean Week, calling runners from all over the world to join their athletes, ocean ambassadors, influencers and special guests. So far, the community has reached 35 000 people.

 

 

The adidas x Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged (available online), comes in a fresh blue colorway inspired by the shades of the oceans. Using marine plastic debris, adidas is turning a threat into a thread to form signature elements of its iconic performance-led designs. This latest milestone in the partnership reflects both parties’ commitment to the oceans through a mutual focus on the implementation of the Parley A.I.R. Strategy - avoiding virgin plastic, intercept plastic waste, and redesigning new alternatives; challenging the status quo together, one step at a time.

Reusing an average of 11 plastic bottles per pair, the adidas Boost x Parley edition features laces, heel webbing, heel lining, and sock liner covers made from recycled PET material. 

The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic. As a global brand we have a responsibility to help change the world for the better. These designs reflect our support for a great cause, while delivering the exceptional performance we are renowned for - a powerful combination, which we hope will excite and inspire our global community as much as it does us.
— Mathias Amm, Adidas Running
 
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Additionally, as part of its commitment to create a global movement, adidas calls on its global community to join the adidas x Parley Run for the Oceans digital event – hosted by Runtastic, and taking place around World Oceans Day 2017 (June 5-11).

Runners are invited to show their commitment to the cause by joining the run - from the city streets, the beach, or wherever they happen to be during that week. 

Registration are open: adidas.com/runfortheoceans

 

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